Get to know me better
Fueling the greatness of brands and people.
That’s what has been on my mind throughout my career. Growing up with family members and friends who were pretty critical of companies playing a purely capitalist role in our society, my business sense is formed around the thought that businesses should make the world a better place. And marketing and branding are instruments in ensuring and communicating genuine positive impact. Combine my beliefs with a relentless drive to want to understand how people make decisions and skills in how to make change happen, and you’ll get effective and original solutions that are rooted in human relevance.
How others describe me
Sharp
Sensitive to internal politics and diplomacy but still not afraid to speak my mind and spark debate. Essential for change and progress.
Inventive
I'm at my best working on an audacious challenge. While others would say "that's impossible", I'll come up with a path forward.
Independent
Apart from your brand, the people that matter to you, and my knowledge of trust, I’m unbiased by anything other. No French-accented agency CEO or vendor influence.
Driven
I put a lot of future focused energy into my work and my clients. Get ready for speed and motion and results in days not months.
My one-for-one commitment.
For every professional project I complete, I will complete a project for social good free of charge. I’m a pro bono strategic advisor at “De Nieuwe Gevers” (The New Givers). This startup matches professionals that want to do good with low-budget NGOs that aim to improve the world.
