Marketing Manifesto: 10 impact goals for marketeers

Marketing is not just about advertising. It's about driving innovation, growth, and progress. That's why I, as a board member for the Platform for Innovation in Marketing, am thrilled to present our manifesto. This manifesto, co-created with my good friend and collaborator Aljan de Boer, sets out 10 impact goals across 3 key areas. It's a call to action for marketers to take their role as value creators even more seriously. And, I'm proud to say, 9 marketing associations have already signed on, committing to turn these goals into reality.

Marketing has the power to make a real difference

It can address societal problems, shape the market, and drive change within organizations. But it's up to us, as marketers, to seize this opportunity. To embrace the challenge. To make our impact felt.

So let's start a conversation. Let's explore these goals together. Let's make marketing matter.

Society

Market

Organization

Take action

Test yourself and your organization against the ten goals from this manifesto. Challenge the manifesto. Embrace it or sharpen it further from your own promise. Get in touch with me to take it further.

Signed, sealed and delivered by

Credits

Authors: Aljan de Boer & Stefan Harzevoort
Copy: Cor Hospes