Trust IQ
Trust made actionable
Trust IQ is our proprietary framework, transforming trust from an intangible concept into measurable success.
Measuring trust in two dimensions
Move beyond the narrow lens of traditional analysis to get the complete picture of your performance.
And across 12 science-backed trust drivers
Detailed trust drivers pinpoint what matters so you create and execute a strategy focussed on the right priorities.
Functionality
Authenticity
Innovation
Heritage
Safety
Intimacy
Tried, tested and backed by science
Trust IQ is backed up by academic research,
so you can back up your ideas with objective confidence.
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Annual Association for Consumer Research
Applied Social Psychology
Behavioural Public Policy
Econometrica
Harvard Business School Marketing Unit
Int’l Review of Retail, Distribution and Consumer Research
Journal of Applied Social Psychology
Journal of Brand Management
Journal of Business and Psychology Journal of Business ResearchAmerican Journal of Public Health
Journal of Consumer Psychology -
Song et al. - Brand Trust and Affect, 2012
Walz and Celuch - The Moderating Role of Trust, 2010
To validate Trust IQ, we’ve conducted a three-stage robustness test.
Trust IQ stems from a review of over 250 academic studies and tested through onsite focus groups.
Qualitative studies across 5 B2B industries and a number of organisations further validated our IP.
How we put Trust IQ to practice
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Keynotes
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Intelligence
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Strategies
Contextual Reports
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The Millennial Footprint
Understand what formed the most influential generation of today and discover how to earn their trust.
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Brand Activism
Understand what formed the most influential generation of today and discover how to earn their trust.