TRUST INTELLIGENCE

Measure, benchmark and track trust.

Gain customer understanding, identify your priorities and create focused strategies.

Analyse your trust performance
with Trust IQ

TRUST PROFILE

Understand what drives trust for your customers

Trust Profile helps you understand which trust drivers are most important according to your buyers and clients. Acting as a filter, it will give you the clarity and confidence to focus on what matters by prioritizing the top trust drivers.

TRUST SCORE

Measure how your brand is trusted

Trust Score measures how your brand is trusted overall and for each of the 36 dimensions we analyse. Take a deep dive into your trust performance, uncover areas to improve and build a roadmap to hit earn more trust.

TRUST INDEX

Benchmark trust against competitors

Trust Index ranks your brand’s trust score against your competitors, helping you to understand performance gaps, create strategic plans and uncover market differentiation.

TRUST RANK

Compare departments, offices and markets

Trust Rank gives you a holistic view of trust across your business. Helping you to spot growth opportunities and risks, analyse market dynamics and plan global and local strategies.

TRUST TRACK

Track your trust performance

Trust Index ranks your brand’s trust score against your competitors, helping you to understand performance gaps, create strategic plans and uncover market differentiation.

At the core

Trust IQ: 12 science-backed trust drivers

To make trust actionable, you need to work with its underlying drivers. Trust IQ gives you the clarity and rigour.
All our drivers are backed by academic research showing their validity and impact.

What you’ll get

  • Evidence-based research

  • Actionable insights

  • Expert guidance

  • In-depth reporting

  • Custom Research

Work directly with the founders

Stefan Harzevoort
Founder

Investment

Starts from

$17.500

✓ Profile: identify key trust drivers
✓ Score: measure trust score across 12 drivers
✓ Priorities: pinpoint focus areas for growing trust
✓ Sessions: two consulting or presentation sessions
✓ Dashboard: share insights with your team

Benefits

  • Increase Revenue.

    Trust is an emotion, emotion drives behavior, and behavior drives choice. Choices determine whether your brand grows or not. Trusted brands close bigger deals, faster. It's as simple as that.

  • Competitive Advantage.

    View trust as a resource, and you will realize how incredibly valuable, scarce, and non-substitutable it is. Best of all, competitors cannot replicate the trust your brand possesses.

  • Brand Equity.

    As trust diminishes, value follows suit. With clients becoming increasingly discerning, it's prudent to nurture a brand capable of withstanding setbacks while also fostering the insight needed to prevent trust missteps.

  • Stakeholder Loyalty.

    Highly trusted brands drive greater loyalty among clients and other stakeholders such as employees, partners, and investors. Trust builds confidence and inspires long-term thinking.

  • Customer centricity.

    It’s time to stop thinking in terms of consumers or buyers. Today, it’s wise to regard your audiences for what they are: human beings. Tapping into what triggers trust in the brain can help you do just that.

Let’s get going.

Get to know us better