TRUST KEYNOTES

Understand trust, generate ideas and kickstart progress

Gain the knowledge needed to understand, manage and increase trust. Create internal alignment and forward-focused team energy.

TRUST DRIVERS

Discover the science behind what drives trust

Take a deep dive into our Trust IQ toolkit, arming you with the knowledge to incorporate trust drivers in marketing and brand strategies, user experience and campaigns.

TRENDS

Understand the history, present and future of trust

An in-depth exploration of historical and future developments and critical trends will support you in seeing trust holistically.

BUSINESS CASE

Identify the business impact of trust and mistrust

Comprehensive content around the business value of earning more trust systematically will help you see the importance of trust for your business.

BEST PRACTICES

Learn from innovations and best practices

Uncover new innovations and see how businesses around the world apply trust to drive value.

TEAMS

Align teams and kickstart your roadmap

A common understanding and meaningful conversations will bring teams together with forward-focused energy, kickstarting your trust roadmap.

At the core

Trust IQ: 12 science-backed trust drivers

To make trust actionable, you need to work with its underlying drivers. Trust IQ gives you the clarity and rigour. All our drivers are backed by academic research showing their validity and impact.

What you’ll get

  • Evidence-based research

  • Actionable insights

  • Customised content

  • Hands-on learning

  • Highly dynamic delivery

Sample content

What’s fueling the increased focus on trust?

Global call-out and cancel culture gives rise to the importance of being socially aware, responsive and co-operative.

Global call-out and cancel culture gives rise to the importance of being socially aware, responsive and co-operative.

Our growing reliance on digital tools means companies will have to design trust in technology as more interactions take place in the digital realm.

Our growing reliance on digital tools means companies will have to design trust in technology as more interactions take place in the digital realm.

The infrastructure around trust is shifting. From being centralized (through institutions) to being distributed (amongst people, mostly)

The infrastructure around trust is shifting. From being centralized (through institutions) to being distributed (amongst people, mostly)

Rising (geo)-political fuck-ups leads people to ask companies: "how will you fill in the gaps left by governments?"

Rising (geo)-political fuck-ups leads people to ask companies: "how will you fill in the gaps left by governments?"

Covid-19 crisis has laid bare companies and leaders who put the interest of society above and beyond their own. Further accelerating the need for brands to rethink the people, planet, profit balance.

Covid-19 crisis has laid bare companies and leaders who put the interest of society above and beyond their own. Further accelerating the need for brands to rethink the people, planet, profit balance.

The increasing pace of change deepens the need for some form of constant; trust has and will always be front and central in building and maintaining relationships.

The increasing pace of change deepens the need for some form of constant; trust has and will always be front and central in building and maintaining relationships.

Stefan Harzevoort

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source

Investment

Keynotes start at

SGD 4.750

✓ Profile: identify key trust drivers
✓ Score: measure trust score across 12 drivers
✓ Priorities: pinpoint focus areas for growing trust
✓ Sessions: two consulting or presentation sessions
✓ Dashboard: share insights with your team

Benefits

  • Increase Revenue.

    Trust is an emotion, emotion drives behavior, and behavior drives choice. Choices determine whether your brand grows or not. Trusted brands close bigger deals, faster. It's as simple as that.

  • Competitive Advantage.

    View trust as a resource, and you will realize how incredibly valuable, scarce, and non-substitutable it is. Best of all, competitors cannot replicate the trust your brand possesses.

  • Brand Equity.

    As trust diminishes, value follows suit. With clients becoming increasingly discerning, it's prudent to nurture a brand capable of withstanding setbacks while also fostering the insight needed to prevent trust missteps.

  • Stakeholder Loyalty.

    Highly trusted brands drive greater loyalty among clients and other stakeholders such as employees, partners, and investors. Trust builds confidence and inspires long-term thinking.

  • Customer centricity.

    It’s time to stop thinking in terms of consumers or buyers. Today, it’s wise to regard your audiences for what they are: human beings. Tapping into what triggers trust in the brain can help you do just that.

Let’s get going.

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